In 2009, the marketing landscape has altered, we are cold calling, we are networking, we are pitching and we are spending money. Marketing properties is a job again. Your property should be on at least two Web Sites, there should be a targeted marketing effort, your agent should be well connected in the community, and believe it or not, good signage is still our best tool. Your agent should also be honest with you about your market placement, are you at the right price? Or is your agent just saying what you want to hear and leaving you overpriced in a down market? Or are you not listening to their advice? It's hard to hear and to tell bad news. But product placement and marketing are the tricks today. Buyers and tenants are not driven by emotion, it's all economics. If you hear otherwise, let me know.
The hardest part -- none of this will guarantee a tenant or a buyer, but if you mix good marketing with the right product at the right price, you've got a place to start and your chances of a lease or sale will greatly improve.
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